Moonlightaholics

redwinter101 wrote:Oh me too!!!

I almost said horse's mouth, but shied away from it...

Red

“That’s not in our DNA” a CBS spokesperson recently said when rejecting reporter’s request to confirm an upfront-related news leak -- a true “CSI”-network reply if there ever was one.

In of rapid change, CBS reveals in their traditions, especially during the upfronts. Making radical schedule moves? Not having the annual press breakfast on the 19th floor? Moving its presentation from the classic Carnegie Hall?

“Not in our DNA.”

CBS is like your buttoned-down neighbor who gets porch-delivery of the Wall Street Journal and eats three square meals a day. It should be no surprise their breakout new series this season features a man running around sunny California wearing a suit and vest. One half expects Alex O’Loughlin in “Three Rivers” next fall to try sporting a monocle.

All this traditionalism works for CBS, however. The network is the only major broadcaster to grow this year, a fact that ad buyers expect to have tattooed on their foreheads by the time they leave the CBS presentation. With that brag in their pocket, CBS’ DNA, or style, doesn’t even matter -- Les Moonves could throw a foam party at Carnegie Hall and he’d still move inventory.

[Insert a "How I Met Your Mother"-style smash cut to: Foam-covered, topless, drunken New York ad buyers yelling, "Wooo! I'll give you an adult demo!"].

Point is: In a horror-show economy, there’s something psychologically comforting about tradition at the upfronts. Jeff Probst intoning, “the tribe has spoken” is ridiculous at the end of every “Survivor,” but the phrase is ritual and just wouldn’t be “Survivor” without it. So if your network sales staff wants media buyers to spend like its 1999, it’s not the worst idea to have your upfront roll out like it’s 1999.

Phoenix wrote: This particular Aussie is about to crawl off towards her freezer - which sadly does NOT have Mick in it.

Enjoy the party whether here ... or at Three Rivers Fans ... or racing back and forth between the two boards.

Fleur de Lisa wrote:grace---it's possible. I would check Entertainment Tonight and Access Hollywood.
Even the E! Channel--they re-run their show--I caught yesterday's this morning while exercising and they talked about NBC, Fox, and ABC shows coming in the fall. So, I would suggest checking them out as well.

wpgrace wrote:Would there be something maybe on whatever that entertainment show is that y'all said was owned by CBS? ET or Extra or something like one of those, right????

"Three Rivers" is a medical drama that goes inside the complex lives of organ donors, the recipients and the surgeons at the country's preeminent transplant hospital, where every moment counts. However, dealing with donor families in their darkest hour and managing the fears and concerns of apprehensive recipients takes much more than just a sharp scalpel. It takes a team of highly skilled, passionate doctors to come out successful in this high stakes atmosphere, in which every case is a race against the clock.
"Three Rivers" stars Alex O'Loughlin, Katherine Moennig, Daniel Henney, Christopher J. Hanke, Julia Ormond and Justina Machado.

And the award for the largest video screen goes to...

Lights go down at 4:00 p.m. on the dot. Your buttoned-down neighbor is punctual.

Moonves: "This is where we put the 'up' in 'upfront week.'"

Noting an LA Times article that said CBS was doing great, but isn't sexy, Moonves says, "Who says we're not sexy? My wife thinks i'm sexy. Nobody likes hearing they're not sexy."

Maybe they're going to do a foam party after all.

"You know what I really love? Successfully launching new shows year after year. We don't make Page Six as much as the other guys, but we make the Nielsen Top 10 a lot more."